Friday, 4 April 2014

Versace - Italian fashion icon

No one suspected that the young and quiet boy, even though from childhood dreamed about designing will be as successful. Gianni always walked their own paths, spent days in the tailor's shop of his mother and the best friend and muse believed his sister-Donatella. Sewing learned to making rag dolls from scraps of material found on the studio floor. He often went with her mother to Paris for new fabrics, where he could also pry designers.




History of the company dates back to the seventies of the last century, when Gianni came from Calabria to Milan to create a company there for Florentine Flowers. In practice, it was a turning point in the career of Gianni Versace - customers need a new type of garment , clothing, less anonymous , more expressing the style of the person who wears them . Gianni in his projects was very daring for the time. Necklines , bold wrinkling , asymmetry , holes cut in costumes , bold prints and leather - all of which combined Versace . He was a favorite of celebrities and not only . A friend of Princess Diana , who was also his client. To close a group of his friends also belonged Elton John . The advertising campaign for spring / summer 2005 she appeared Madonna . Today, Versace is the face of Lady Gaga, which is reminiscent of a young Donatella years.


The year 1974 was very important in the career of the designer - in that year comes the first fully independent line Complice . Two years later, Gianni and his brother Santo created a completely independent company and your brand. In 1978, Gianni presented his own collection . After a successful first collection , Versace brand has become one of the most important and most famous brands in the fashion world . Collections Versace presented , inter alia, Stephanie Seymour, Linda Evangelista , Kate Moss, Naomi Campbell , Lisa Marie Presley .

Italian designer loved Greek mythology , which his father had told him as a child. The haute couture collections inspired by the figures of goddesses of mythology. Therefore, logo Versace Medusa's head , which kills the hypnotic gaze . For the designer was a symbol of the fatal infatuation and archetypal seductress .

In addition to the regular collection of haute couture, Versace brand also patronized lines more oriented to a mass audience , ie istante , Versus , Versace Jeans Couture . In addition , there are also articles not related to fashion , such as perfumes, leather accessories , underwear , textiles, etc.

Casa Casuarina , the famous extravagant mansion in Miami, a unique object created by a genius . Not only a work of art , but a piece of history . The residence has been created with the baroque splendor . 10 bedrooms , 11 bathrooms, a large collection of antique decor , and the walls and ceilings painted frescoes inspired by the most famous works of classical painting. From the windows of the ocean . For this garden , which features a swimming pool tiled with 24- karat gold , and the courtyard of the mosaic with the head of Medusa - a symbol of the brand Versace . It is here in front of his palace on Miami Beach Versace was gunned down by a serial killer.
Versace 's ashes were buried in the cemetery in Moltrasio on Lake Como in Italy. Versace adored this place. There he spent every free moment with his partner Antonio D' Amico .
Under testament niece of Gianni Versace - Allegra Versace became the heir to 50% of a fashion empire . Allegra has taken over in this way probably about half a billion dollars. While Donatella was artistic director and chief designer of the company.

In Poland, there are five retail outlets Versace . The first ( Versace Collection) was opened in Warsaw Galeria Mokotów. The second is located in Krakow ( Galeria Krakow ) , while the third was opened in Poznan (Versace Classic) at the mall " Old Brewery " . The fourth is located in the hotel " Monopoly " in Katowice , Warsaw fifth in the Promenade.


Clothing Versace for Domodi.pl here